Numbers that disagree between systems. Reports nobody opens. Tracking that broke three releases ago and nobody noticed. We build the layer that turns raw product and marketing data into numbers your team is willing to make decisions on — and we build it to hold up under European privacy rules.
01
Before a single event is implemented, we agree on what the business actually needs to know. We define your KPIs, map them to user actions, and document a tracking plan — event names, properties, ownership, and definitions — so that "active user" or "conversion" means the same thing in every meeting and every dashboard.
02
We implement tracking across web, mobile, and backend: tag management, server-side tagging, product analytics SDKs, and event collection from your own services. Implementation is versioned, tested, and covered by automated checks so tracking does not silently break with the next release.
03
For companies serving European and Nordic markets, analytics that ignores consent is a liability, not an asset. We design consent-gated collection, consent mode configurations, data minimisation and retention rules, and self-hosted or EU-hosted alternatives where third-party tools are not acceptable. We work alongside your legal and DPO stakeholders rather than around them.
04
We build the plumbing: ingestion from applications, ERP, CRM, payment and marketing systems into a single warehouse; transformation and modelling; scheduling and monitoring. We choose the warehouse to fit the workload and the budget — analytical stores for high-volume event data, relational databases where reporting needs are more modest.
05
Cross-channel attribution across web and mobile, campaign and cohort reporting, funnel and retention analysis. We connect acquisition data to what users actually do in the product, including mobile attribution where app installs are part of the journey.
06
An independent review of what you are collecting today: tracking accuracy, consent compliance, duplicated or conflicting metrics, data quality, cost, and reporting gaps. You get a prioritised findings list and a remediation plan — with no obligation to have us do the work.
HOW TO REACH THE CREW
We reply within one business day. Usually sooner. Sometimes we ask a few follow-up questions first.